Companies are constantly vying for their audience’s attention.
Meanwhile, their audience is getting tired of cookie-cutter sales pitches.
The last type of marketing people want to see in their inbox is a bland, boring, and poorly one-size-fits-all image ad. Instead, they want to see interactive marketing campaigns in the form of videos.
With the top generative AI tools out there, you can make your potential customers’ jaws drop when they see personalized content. This ultimately leads to more demand for your products and services, and brand loyalty.
Before we reveal the top generative AI tools for better demand generation, it’s important to understand what sets them apart from traditional marketing videos.
Why Generative AI Tools Help Improve Demand Generation
Generative AI tools, specifically AI personalized videos, allow companies to set themselves apart through:
- Boosted Engagement: Personalized videos capture your audience's attention like never before. When viewers see their name or personalized details in a video, it creates an instant connection, making them more likely to engage.
- Tailored Messaging: Traditional videos cast a wide net, but personalized videos allow you to craft messages that speak directly to individual needs, preferences, and interests.
- Higher Conversion Rates: Personalized AI videos significantly increase conversion rates. When viewers feel understood and valued, they are more likely to take action, such as making a purchase or subscribing to a service.
- Memorable Experiences: Personalized videos create unique and memorable experiences. Whether it’s a heartfelt message or a humorous clip, these videos leave a lasting impression.
- Building Trust: Personalization fosters trust. Addressing viewers personally shows that you care about their needs and concerns, strengthening the relationship between your brand and your audience.
Imagine you run advertising or get a lead through social media or search engines. You can tag that lead with a specific pain point or ad they viewed. For example, let’s say I work in B2B sales and someone wants more information about my product.
Well, with AI personalized video tools, I’d be able to craft a follow-up e-mail with a targeted video that addresses their pain points and the perfect solution to them.
Sounds pretty interesting, right?
Well, with the following generative AI tools—you can do all that and more.
Top 6 Generative AI Tools for Better Demand Generation
1) AKOOL: The Premiere Generative AI Platform for Better Demand Generation
AKOOL provides a suite of generative AI tools that can boost demand for your products and services. The company’s brand-new Personalized Video tool allows marketers to create millions of personalized videos to hook potential clients and convert them into loyal customers.
With AKOOL’s Personalized Video, you’re able to sell smarter by changing a few attributes.
The workflow is super easy to use. Just upload a personalized video, and AKOOL will automatically detect which variables you can change.
Another unique feature AKOOL offers is that you can actually change the face and voice of the videos for your campaigns. That means you can create content at scale just by using this cutting-edge generative AI tool.
Now, let’s say you already have a video created but want to change the face. Rather than having someone else re-film it, wasting time and money, you can use AKOOL’s Face Swap tool.
With AKOOL’s Face Swap tool, you upload your video, then upload a front-facing photo of the new face you’d like to change your video to, and let AKOOL handle the rest.
After you’ve downloaded the video, you can upload that into the Personalized Video tool.
With just these two generative AI tools offered by AKOOL, you’re able to:
- Maximize ROI by using customer data to launch target campaigns and interactive CTAs. Ultimately, this leads to higher e-mail open rates and transaction rates.
- Increase productivity by automating and personalizing your e-mail campaigns.
- Use data-driven insights that will let you know which campaigns are performing the best by showing you the e-mail open, video playback, and video completion rates.
Now, that’s not all AKOOL has to offer. The company is constantly improving and creating new products that can improve workflows in nearly any industry.
It’s no wonder why Adam Baskin—Director of Innovation at Toolofna— said, “AKOOL's generative AI has breathed new life into our clients' branding efforts. Akool's technology was 1000X better than anything else we tested in the market.”
2) Covideo
Covideo is a personalized video platform that helps enhance customer engagement through customized video messages. Users can personalize videos with individual names and company details, creating a more impactful communication experience. However, Covideo’s integration with popular CRM systems, while useful, can be a bit clunky and may require additional setup time. Additionally, while it provides detailed analytics, some users find its user interface less intuitive compared to other tools on the market.
For businesses looking for a more seamless and feature-rich solution, AKOOL’s personalized video tool offers advanced customization and an easier user experience, making it a superior choice for comprehensive video marketing strategies.
3) Plainly Videos
Plainly automates the creation of personalized videos using data-driven templates, which is great for businesses needing to scale their video marketing efforts. While it offers flexibility and the ability to integrate with various data sources, it requires users to be familiar with Adobe After Effects for creating templates. This can be a significant barrier for those without technical expertise.
AKOOL’s suite provides a more user-friendly interface and advanced AI features, including face and voice customization, making it a more accessible and versatile option for personalized video creation.
4) Vidu
Vidu offers an intuitive platform for creating personalized video messages, enhancing customer communication and engagement. Users can add personal touches such as names and specific messages to each video, making interactions more meaningful and impactful.
Vidu's seamless integration with CRM platforms ensures that data synchronization is smooth, allowing for efficient management of customer interactions.
The mobile accessibility feature allows users to create and send personalized videos directly from their mobile devices, making it a convenient tool for busy professionals who need to engage with their audience on the go.
5) Bonjoro
Bonjoro is designed to help businesses send personalized video messages, significantly enhancing customer engagement. Its easy-to-use recording tools allow users to create and edit personalized videos effortlessly.
Bonjoro integrates with CRM and email platforms, streamlining workflows and ensuring that customer data is effectively managed. The mobile app feature is particularly convenient for creating and sending videos on the go, making it perfect for busy professionals.
Detailed analytics provided by Bonjoro help track engagement and performance metrics, enabling continuous improvement of video marketing strategies.
6) Hippo Video
Hippo Video is designed to humanize business communication with personalized video messages, aiming to enhance customer engagement and drive conversions.
The platform offers various personalization options, allowing users to integrate recipient names, job titles, and other details directly into the video content. However, compared to AKOOL’s extensive customization capabilities and innovative features like face swapping and voice alteration, Hippo Video falls short in terms of offering the same level of comprehensive personalization.
Final Thoughts: AKOOL is the #1 Generative AI Tool for Demand Generation on the Market
While there are several generative AI tools for personalized video available on the market, AKOOL’s Generative AI platform stands out as the best option for demand generation. This platform is perfect for marketers and sales teams looking to create engaging, personalized content that captures attention and drives conversions.
AKOOL’s Personalized Video tool, with its advanced customization features, face and voice swapping capabilities, and seamless integration with existing marketing workflows, offers unparalleled ease of use and flexibility.
Unlike other tools, AKOOL provides a comprehensive suite that ensures you can create highly personalized, professional-grade videos quickly and efficiently.
Businesses from small startups to major Fortune 500 companies such as Microsoft, Apple, Coca Cola, and Amazon, rely on AKOOL not only for its superior technology but also for its commitment to data privacy and ethical use of AI.
Ready to transform your demand generation strategy with the leading generative AI tool on the market? You can get started here and explore AKOOL’s suite of tools and see how they can boost demand for your products and services.