Overview
AKOOL and LiveX AI have an established partnership built around combining LiveX’s conversational AI agents with AKOOL’s immersive avatar technology to create human-like virtual agents. AKOOL has also publicly framed this model as real-time AI avatars powering live hologram and kiosk experiences at major global events.
Super Bowl week became a public showcase for that approach. LiveX deployed interactive AI holograms at San José Mineta International Airport from February 1 to 8 and at the Super Bowl Experience at Moscone Center in San Francisco from February 3 to 7, promoting experiences such as traveler guidance, NFL trivia, and custom Super Bowl-themed selfies.
The Opportunity
For LiveX and AKOOL, the opportunity was to show that AI could do more than live on a screen. At SJC, the activation welcomed incoming visitors and introduced San José as a hub of tech innovation and host of Super Bowl festivities. At Moscone, the focus shifted to fan participation, using holograms to create interactive, memorable, and shareable moments inside one of the week’s busiest environments.
The Experience
At the airport, LiveX featured hologram versions of San José mayor Matt Mahan and San Jose Sharks president Jonathan Becher. The company later said its Halo hologram unit and Gateway kiosk unit were placed from baggage claim to behind security, helping travelers navigate both the airport and Super Bowl week while also offering a hologram selfie cam and Sharks trivia. LiveX described this as the first time fully agentic holograms and kiosks had entered major civic infrastructure.
At Moscone Center, LiveX positioned holograms around the convention center to drive NFL trivia and custom Super Bowl-themed selfies. In a later recap, the company said it had deployed 18 fully agentic holograms across the Bay Area during Super Bowl week, turning the activation into a distributed fan-engagement layer rather than a single-point demo.
Key Outcomes
- Deployed 18 fully agentic holograms across the Bay Area during Super Bowl week.
- Engaged 30,455 people in total, with 13,070 using the AI selfie generator feature.
- Reached 30,000+ fans in under 40 hours and recorded a 4.75/5 CSAT.
- Drew participation from notable public figures and guests including Christian McCaffrey, Olivia Culpo, Matt Mahan, Jonathan Becher, and Zaileen Janmohamed.
Conclusion
This activation suggests what the LiveX–AKOOL collaboration can look like at live-event scale: AI that is not hidden in the background, but visible, responsive, and designed to guide, entertain, and personalize in real time. By bringing conversational intelligence and avatar-driven interaction into airports and fan zones, the partnership showed how AI can become part of the event experience itself rather than just a support layer around it.
LiveX’s own recap emphasized that the strongest signal was not only scale, but reaction: people of different ages, from around the world, speaking many languages, smiling and laughing as they experienced AI holograms for the first time. That makes this collaboration a strong case study in how experiential AI can translate brand attention into real-world engagement during one of the biggest sports and entertainment weeks of the year.
