Prismic Media, headquartered in Kuwait, has become one of the most forward-thinking marketing agencies in the Middle East. Known for their deep understanding of cultural nuance and digital storytelling, they work with regional brands and multinational enterprises to craft campaigns that resonate with diverse audiences.
But in a region where Arabic-English bilingual campaigns are not a luxury but a necessity, Prismic Media found themselves at a crossroads. Clients were demanding high volumes of localized video content at lightning speed. Traditional production workflows—multiple shoots, separate editing cycles, and costly reshoots—could no longer keep pace with modern marketing needs.
The Challenge: A Bottleneck of Creativity
For years, creating bilingual campaigns meant either doubling production budgets or settling for subpar content. Prismic’s team juggled actors, translators, voice-over talent, and production crews, often stretching project timelines by weeks. They prided themselves on their ability to deliver authentic storytelling, but these old processes limited scalability.
The challenge wasn’t just logistics; it was impact. Multinational clients wanted culturally precise campaigns that felt tailored for each audience, but cost pressures and tight schedules created a creative ceiling.
Discovering Akool: Technology That Speaks Every Language
When Prismic discovered Akool’s AI-powered video translation and lip-syncing technology, they saw a chance to break through their limitations. A test project turned a single promotional video into a polished, Arabic-language version in under 48 hours—no reshoots, no additional editing. The AI-driven avatars and face-swapping tools looked natural, saving thousands in production costs.
Excited by the results, Prismic began offering multilingual campaigns at scale, using Akool to:
- Create localized videos for different regions without filming again.
- Quickly test messaging and styles for new markets.
- Offer high-value bilingual content services to regional enterprises.
Results That Transformed the Business
Prismic Media’s decision to embrace AI changed their trajectory:
- 70% faster production timelines: Campaigns that once took weeks were delivered in days.
- Bigger contracts: Enterprise clients chose Prismic over competitors because of their ability to deliver faster, localized content.
- Creative reinvestment: Freed from traditional production bottlenecks, the agency poured resources back into strategy and storytelling.
Today, Prismic is viewed as a leader in tech-driven marketing innovation, proving that AI doesn’t replace creativity—it amplifies it.
Key Takeaway
Prismic Media leveraged Akool to scale beyond their size and budget constraints, proving that even mid-sized agencies can lead global campaigns with cutting-edge tech. Their story is a blueprint for agencies navigating the global, multilingual marketplace.