Overview
BigCity Promotions, a leading sales promotions and loyalty rewards agency in India, partnered with Akool to introduce cutting-edge AI-driven experiences for its brand clients. By leveraging AKOOL’s suite of AI-powered tools—including Video Translation, Streaming Avatars, Face Swap, and AI-generated content—BigCity elevated engagement, personalization, and efficiency in promotional campaigns across industries.
Challenge
BigCity Promotions works with diverse brands to create engaging marketing and loyalty campaigns. However, scaling personalization, localization, and interactive content production across multiple brands and campaigns was a challenge. Traditional methods were time-consuming, costly, and lacked flexibility, limiting the agency’s ability to execute large-scale, customized promotional experiences quickly.
Solution
BigCity integrated multiple AKOOL AI-powered solutions into its promotional campaigns, offering brands innovative ways to engage customers:
- Localized Video Content for Multi-Language Campaigns
- Used AKOOL’s Video Translation to instantly translate promotional videos for pan-India campaigns in Hindi, Tamil, Bengali, and other regional languages.
- Enabled brands to expand their reach by making promotions accessible to non-English-speaking audiences.
- AI Avatars for Interactive Engagement
- Integrated AKOOL’s Streaming Avatar technology to create digital brand ambassadors for interactive promotions.
- Used avatars to communicate offers, answer FAQs, and enhance digital customer interactions on brand websites and social media.
- Face Swap for Personalized Rewards & Contests
- Introduced AKOOLs Face Swap tool in brand loyalty programs, allowing customers to place themselves in celebratory brand content.
- Used in promotional contests where participants could see themselves in brand-sponsored experiences (e.g., “Be the Face of the Campaign” activations).
- AI-Generated Promotional Visuals
- Leveraged AKOOL’s AI Image Generator to rapidly produce campaign visuals, reducing design costs while maintaining high-quality creative outputs.
- Enabled brands to generate social media and ad creatives at scale.
Results
- Expanded Reach: Brands reached a broader audience by localizing content into multiple Indian languages.
- Higher Engagement: Personalized and interactive campaign elements increased customer participation and retention.
- Cost & Time Savings: AI-driven automation reduced production time and costs for video content, visuals, and digital experiences.
Takeaway
BigCity Promotions’ collaboration with AKOOL showcases how AI-driven content solutions can revolutionize brand engagement at scale. By integrating AI-powered video, avatars, and personalized experiences, BigCity delivered next-generation promotional campaigns, setting a new benchmark for innovation in the Indian marketing landscape.