In the heart of Austria’s thriving tech scene, Clicksgefühle has earned its reputation as a forward-thinking digital agency. Known for high-quality TYPO3 development, seamless WordPress solutions, and deep expertise in AI integrations, the company has spent years helping ambitious brands create websites and campaigns that stand out. For their team, technology isn’t just a tool—it’s their competitive edge.
But by 2023, even the most innovative tools in their arsenal weren’t enough to meet the demand for one thing every client wanted: video content that was fast, scalable, and personal.
The Challenge: Video at Scale Was Out of Reach
Clicksgefühle’s clients weren’t just asking for videos; they wanted hyper-personalized content. A campaign that once required a single, polished promotional video now needed multiple variations tailored for different audiences, languages, and platforms.
Traditional production methods simply couldn’t keep pace:
- Studio shoots were expensive, with every additional variation compounding costs.
- Editing cycles stretched into weeks, delaying time-sensitive campaigns.
- Personalization—key to driving engagement—was largely impossible without starting over each time.
The agency’s leadership saw the trend clearly: video marketing was no longer optional. To remain competitive, they needed a way to create professional-quality videos quickly, affordably, and at scale.
Discovering Akool: From Curiosity to Transformation
When Clicksgefühle’s creative director first came across Akool’s AI-powered FaceSwap and multilingual video tools, it seemed like science fiction. Could AI really deliver videos that looked as authentic as a traditional shoot?
The team started with a small internal test. A single spokesperson video was fed through Akool’s platform, and within hours, they had a localized version in another language with perfect lip-syncing and realistic delivery. Another test swapped in a different actor’s face to show how the same message could feel tailored to entirely new audiences.
The results stunned them. Not only was the content indistinguishable from traditional footage, but the process was fast—astonishingly fast. What once required weeks of planning, production, and editing could now be done in days or even hours.
Scaling a New Business Model
Encouraged by their experiments, Clicksgefühle built Akool into their creative workflow. Suddenly, one studio shoot could produce a library of content:
- Personalized variations for different demographics or regions.
- Instant multilingual campaigns without expensive dubbing or subtitles.
- Rapid A/B testing for marketing strategies, enabling data-driven creative choices.
Instead of being limited by traditional video’s costs and timelines, Clicksgefühle was able to offer more—more personalization, more versions, more innovation.
Results That Spoke Volumes
The impact was immediate and measurable:
- Production costs dropped by 60%. With fewer reshoots and manual editing hours, budgets stretched further.
- Campaign delivery accelerated by 40%. Tight deadlines became manageable, allowing Clicksgefühle to take on more projects simultaneously.
- New revenue streams opened. AI-powered video services attracted forward-thinking brands eager for innovation, cementing Clicksgefühle’s status as a leader.
One client summed it up best: “We feel like we’re getting studio-quality campaigns, but at the speed of social media.”
Key Takeaway: AI as a Creative Multiplier
For Clicksgefühle, Akool wasn’t just a cost-cutting tool—it was a creative multiplier. By reimagining their entire production pipeline with AI, they transformed their role from a web and marketing agency to a cutting-edge content partner. Clients could now launch campaigns faster, personalize messaging at scale, and stay ahead of competition in an era where video is the language of modern marketing.
What began as a single experiment has now become one of Clicksgefühle’s biggest differentiators. For their clients, AI-powered video isn’t just a novelty; it’s a strategic advantage. And for Clicksgefühle, it’s proof that innovation pays off.