The Need for Fast, Engaging Product Education
Video has become essential for educating customers about products. In fact, 99% of video marketers say video has improved user understanding of their product or service. Consumers agree – 78% of people prefer to learn about a product by watching a short video rather than reading text. Clearly, well-crafted product videos help audiences grasp features and benefits quickly, which can drive higher engagement and sales.
The challenge is that producing quality product videos through traditional means is often slow and expensive. Scripting, filming, and editing can take weeks or months, delaying your marketing campaigns. As one global brand found, “traditional production methods made scaling such efforts cost-prohibitive and time-intensive.” For fast-moving teams, waiting weeks for a new explainer or demo video isn’t viable. Marketers need a quicker way to educate audiences without sacrificing quality.
Meet Akool’s Talking Avatar: Instant, Lifelike Videos on Demand
Akool’s Talking Avatar tool lets you create product videos almost instantly using AI-generated avatars. Instead of booking studios and actors, you simply provide a script and choose a virtual presenter. The avatar will deliver your message on screen with realistic voice and expressions. In minutes, you have a professional-looking video ready to use.
Here’s how Talking Avatars solve common video bottlenecks:
- Instant Video Generation: With AI, you can produce a full product explainer video in just minutes, not weeks. There’s no need for live shoots or lengthy edits – “deliver 10 versions in 10 languages—all in minutes.” By eliminating the filming stage, marketers can respond immediately to new product launches or feature updates.
- Lifelike Delivery: Akool’s avatars look and move like real people. They lip-sync perfectly to your script and even show natural expressions, so the delivery feels human. These videos don’t seem robotic – “our avatars are lifelike…with flawless lip sync and realistic movements. These videos feel truly human, not just AI.” This realism keeps viewers engaged and builds trust.
- Custom Tone & Language: You can tailor the avatar’s voice and language to your audience. Choose from hundreds of voices or use voice cloning to mimic a specific voice. The avatar can speak in 150+ languages with accurate lip-sync, letting you localize your product message instantly. (Calvin Klein produced campaign videos in 10 different languages using this feature – which would have required multiple video shoots otherwise.)
- Scalability at No Extra Effort: AI avatars make it easy to create multiple video variations. You can quickly generate dozens or even hundreds of videos for different customer segments or product versions. Manually producing that many unique videos was once “logistically impossible”, but Akool does it on the fly. Whether you need a personalized message for each sales prospect or a localized video for each region, you can scale your video content without blowing the budget or schedule.
Case Study: Calvin Klein’s Multi-Language Winter Campaign
A real-world example of this technology in action comes from Calvin Klein. The fashion brand wanted to showcase its winter coat collection to a global audience. Traditionally, making promo videos for each market (with different languages and models) would be time-consuming and costly. Instead, Calvin Klein used Akool’s Talking Avatars to accelerate the campaign.
Using AI avatars, they quickly generated videos of virtual brand ambassadors modeling the new coats and describing key features. Each video was customized for different regions – the avatars spoke in the local language and emphasized points relevant to that audience. Thanks to Akool, Calvin Klein’s team produced and released these videos in 10 languages within minutes, a feat that would have been nearly impossible with a traditional approach.
The results were impressive. The avatar-driven videos earned higher engagement – about 17% more customer interaction compared to static images. And by speaking to customers in their own language, the campaign greatly expanded its reach, connecting with shoppers in over 25 countries and boosting interest in the winter collection. This case study shows how instant, AI-generated videos can not only save time but also improve marketing performance.
Quick Guide: How to Create a Product Video with Talking Avatars
One of the best parts of Akool’s Talking Avatar tool is how easy it is to use. You don’t need special technical skills – just follow these steps:
- Select an Avatar: Pick a virtual presenter from Akool’s library of avatars (or create a custom one from an image). There are many styles available, so choose one that fits your brand. This process is simple – “select your talent with just a few clicks” – and requires no cameras or studio.
- Prepare the Script: Write the text you want the avatar to say. It could be a product introduction, a how-to snippet, or a sales pitch – whatever educates your audience. If you already have a script, you can paste it in.
- Choose Voice and Language: Next, decide how the avatar will sound. You can select from 500+ voice options or use a cloned voice for consistency. Set the tone (friendly, professional, etc.) to match your message. Then pick the language for narration. Akool supports dozens of languages, so you can easily create versions in different languages if needed.
- Add Background or Visuals: Upload any background image, product photos, or graphics you want in the video. For example, you might show your product alongside the avatar or use your brand’s colors and logo. The platform can also suggest a suitable background automatically. This step ensures the video looks branded and informative.
- Generate and Download: Click the generate button, and Akool’s AI will create your video. Within minutes, you’ll have the avatar speaking your script on screen. Preview the video – if needed, adjust the content and regenerate. Once you’re happy, download the finished video file. It’s now ready to share on your website, social media, or in presentations. You can repeat this process to make as many videos as you need, whenever you need them.
Conclusion:
The benefits go beyond speed. Lifelike avatar videos tend to capture audience attention and hold viewer interest more than static content. As we saw with Calvin Klein, switching to avatar-led videos led to a double-digit lift in customer engagement. Plus, the ability to quickly localize or personalize videos for different audiences means your message can reach further and resonate more deeply.
Ready to try it yourself? Akool’s Talking Avatars make product video creation fast, affordable, and effective. Say goodbye to the slow, costly process and embrace this AI-powered approach to product education – you’ll be able to engage customers and get results faster than ever.