Top 7 Video Marketing APIs to Supercharge Your Brand’s Engagement

Video marketing is one of the most effective ways to connect with audiences, but managing content efficiently requires the right tools. Video marketing APIs offer seamless integration, enabling businesses to customize, automate, and scale their strategies.

To help you find the right solution, we’ve compiled the best video marketing APIs, highlighting their features and how they can transform your efforts.

1. AKOOL

Platforms: Web-based with API support

AKOOL’s video marketing API is a go-to option for teams wanting to enhance their content. With features like talking photos that bring images to life, face swapping for creative fun, and background removal for clean, professional visuals, AKOOL makes content creation easier. 

The generative AI tool helps produce stunning images quickly, even without design skills. These tools let businesses create engaging and unique content that stands out, while saving time and effort. AKOOL’s API fits seamlessly into existing marketing plans, helping teams stay creative and scale their efforts more effectively.

Cost:

• Free tier with limited features
• Premium plans starting at $30/month
  

Best Use Case: Best Use Case: Great for teams and developers who need to add powerful video and media tools to their existing apps, making it easy to create eye-catching, custom content quickly.

2. Synthesia

Platform: Web-based 

Synthesia is an AI-driven video generation platform that enables users to create professional videos without the need for cameras, microphones, or studios. By leveraging AI avatars and voiceovers, it supports over 140 languages, making it suitable for global audiences.

The platform offers features like customizable templates, screen recording, and seamless integration into existing workflows. Synthesia also provides an API, allowing developers to integrate its powerful video creation capabilities into their own applications, enhancing automation and scalability.

With an intuitive interface, users can quickly produce high-quality, engaging videos. Its ability to generate videos with realistic avatars helps enhance communication, making it an innovative solution for teams looking to elevate their video content and streamline their processes.

Cost:

• Starter plan starting at $18/month (billed yearly)
• Creator plan starting at $64/month (billed yearly)
• Custom Enterprise pricing available with unlimited features

Best Use Case: Ideal for developers and businesses that need to integrate video creation capabilities into their applications, enabling the automated production of training, marketing, and instructional videos at scale.

3. Heygen

Platform: Web-based

HeyGen is an AI video generation platform that offers API capabilities for integration into existing marketing and communication systems. Its API supports automated video production using AI avatars and voiceovers, with multilingual options that make it suitable for global content creation.

HeyGen's API is designed to streamline the development of marketing campaigns, training content, and customer communication videos. With support for over 175 languages and customization features, it provides flexibility for businesses aiming to create consistent and engaging video content at scale. 

This makes HeyGen a practical tool for teams looking to enhance video production workflows efficiently.

Cost:

• Free Plan: 10 credits/month with basic API features; watermark included.
  
• Paid Plans: Offer more credits, advanced features, and custom branding options starting from $99/month.

Best Use Case: Great for teams wanting to add interactive, multilingual video content with AI avatars to their platforms for better user engagement.

4. Invideo

Platform: Web based

InVideo is a web-based video creation platform designed to simplify the production of professional-quality videos. With a wide selection of customizable templates and an intuitive drag-and-drop editor, it caters to businesses and creators seeking engaging content for marketing, social media, and education. 

The platform’s API capabilities provide developers with the tools to integrate video editing and creation features directly into their applications, streamlining workflow automation and enhancing user interaction. This flexibility supports seamless video customization, making content creation more efficient. 

InVideo also offers AI-driven tools such as text-to-video transformation and automated voice overs, boosting productivity and reducing the manual effort needed for polished video output.

Cost: 

• Free Tier: Includes 10 minutes/week of AI video generation, 10 GB storage, and 4 exports per week with the InVideo logo.
  
• Paid Plans: Start at $25/month with 50 minutes/month of AI generation, 100 GB storage, unlimited exports, and up to 2 voice clones.

Best Use Case: Ideal for creators and marketing teams who need to integrate video creation capabilities into their platforms for producing high-quality, branded content quickly and efficiently.

5. Filki

Platform: Web based

Fliki is an AI-powered platform designed to convert text into engaging videos with realistic voiceovers, making content creation simpler and faster. Users can choose from over 2,000 voices in more than 80 languages, making it ideal for reaching diverse, global audiences with minimal effort.

The platform offers a straightforward interface where text input can be paired with stock footage, background music, and customizable video elements to create polished, professional-looking videos. This makes Fliki a versatile tool for educational content, social media, and product showcases.

Fliki's API enables seamless integration into existing systems, allowing businesses to automate video production and enhance their content workflows.

Cost:

• Free Tier: 5 minutes/month, 300 voices, HD 720p, includes watermark.
  
• Paid Plans: Start at $28/month, 1080p+ quality, voice cloning, no watermark. API available in Enterprise plan.

Best Use Case: Ideal for content creators and businesses looking to automate the production of multilingual video and audio content using text input for marketing, training, and educational purposes.

Conclusion

In reviewing the top video marketing API tools, it’s clear that each platform brings unique strengths to the table, from advanced customization to robust language support. AKOOL stands out for its versatility and seamless workflow integration, making it a strong contender for varied content needs. Choosing the right tool ultimately depends on your specific goals and project requirements.