Content moderation was once a stressful and thankless job that required human moderators to pour over thousands of posts a day. These front-line workers were responsible for ensuring that all content matched community guidelines and was free of hate speech.
However, the rise of AI content moderation tools has freed workers from this psychologically straining job. Today, they can analyze thousands of posts a minute with incredible accuracy.
Many organizations are also deploying hybrid moderation strategies, saving complex cases and customer appeals that require finesse for human moderators.
Companies of all sizes are turning to AI to keep their website free of hate and ensure that all consumers are welcome to participate. The AI moderation industry has also grown by leaps and bounds over the past two years and is now a standard tool in online content marketing.
Help your company grow and maintain its reputation by choosing the right AI content moderation tool for your specific needs.
What to Look for in a Content Moderation Tool?
While there are numerous AI content moderation tools on the market, only a handful come with an acceptably high accuracy rate. Even fewer of these tools offer plans that are affordable for small businesses and have the option to scale in size as the company grows.
The best tools offer flexible solutions for small businesses and large enterprises alike. They also boast a range of features and benefits that give clients faith in their ability to effectively moderate content and protect their client’s reputations.
- Accuracy: The best tools have an accuracy rate of over 90%. This indicates the tool can analyze and filter bad content without creating false positives and flagging acceptable posts.
- Customization: Small and large companies both need the ability to customize AI content moderation tools for their specific needs and brand values. The tools should integrate your community guidelines and legal standards into the algorithm to ensure compliance with these policies.
- Integration: Can this tool integrate smoothly with existing marketing tech stacks and social media profiles? It should work seamlessly with current platforms.
- Scalable: Even if you’re a small company, you need the ability to rapidly scale content moderation as your business grows.
- Data Analytics: Make sure your platform has a robust dashboard that easily lets you measure the accuracy and volume of flagged content to understand its effectiveness. The best tools boast a success rate over 90% and less than 3% false positives.
Best AI Tools for Content Moderation
AKOOL
AKOOL’s Jarvis Moderator is an industry-leading AI content moderation tool designed for both small businesses and global enterprises. The platform combines cutting-edge machine learning algorithms with an expansive data set using hundreds of thousands of real social media posts and comments. This training set allows the tool to quickly assess posts for hate speech, threatening language, and other unapproved content.
Jarvish can analyze text, images, and videos for compliance with community guidelines. Plus, it comes with an exceptionally high accuracy rate and smooth integration into existing tech stacks.
Polymer
Polymer is a robust data analytics and AI content moderation platform. Unlike many companies on the list, Polymer supports image and video analysis, in addition to traditional text moderation. It also comes with an array of customization options and integrates into existing content moderation tech stacks.
Despite these numerous benefits, Polymer is known to have false positives that flag normal content and create user discontent.
UserWay
The UserWay AI-powered content moderator is another popular moderation tool. It’s designed to help companies prevent harassment, racist language, and offensive content on their social media feeds and company websites. UserWay offers a hybrid approach to content moderation, flagging potentially harmful content for human moderators to review.
In addition to obviously offensive language, UserWay also looks for word variations and other language that can be construed as offensive.
Tableau
Tableau is an AI analytics platform that recently entered the AI content moderation space. The company’s data analytics dashboard has a limited number of moderation features that help organizations maintain brand values and flag offensive content. However, Tableau comes with a steep learning curve and has limited moderation capabilities compared to most other competitors.
DataRobot
DataRobot is a content classification system that uses machine learning to identify spam content and fraudulent posts. It’s primarily used by the financial services industry for fraud detection and healthcare providers to protect personally identifiable information. While the company does offer AI content moderation tools, they are limited in functionality and may not be the best option as a dedicated content moderation platform.
Microsoft Azure Content Moderator
Microsoft’s Azure Content Moderator has rapidly become one of the most popular AI content moderation tools. The innovative platform can analyze text, images, and videos for offensive content. It also uses a hybrid approach, sending flagged content to human moderators for additional analysis.
Utopia
Utopia is a cutting-edge AI analytics and content moderation platform. It uses proprietary machine learning algorithms to analyze text for content that violates community guidelines. It takes a fully automated approach to content moderation, flagging and removing any content that’s deemed hateful, abusive, fraudulent, or spammy. It also boasts a higher degree of accuracy compared to human moderators.
Amazon Rekognition
Amazon Rekognition is a limited AI content moderation tool that specializes in flagging offensive image and video content. It’s able to accurately detect facial features, objects, and disturbing imagery that may offend users and violate community guidelines. Despite these many benefits, Rekognition has limited text analysis and is a pricey option for small- and medium-sized businesses.
Julius AI
Julius AI is one of the most popular and well-regarded AI content moderation tools. It uses natural language processing to analyze text content. It’s even capable of identifying hate speech in a variety of foreign languages, making it a strong contender for global enterprises. The platform can detect hate speech, foul language, and other unwanted content in text—in addition to customizable content restrictions.
Sisense
Sisense is an AI content moderation tool that also provides clients with a comprehensive data analytics platform. The company’s user dashboard is highly regarded. Its data insights allow companies to better understand where harmful content is coming from and change policies to reduce community guideline violations. The platform comes with dynamic pricing packages, allowing smaller companies to choose a low-cost plan that fits their needs.
Why Use AKOOL for AI Content Moderation
Companies of all sizes are turning to AKOOL’s Jarvis Moderator to maintain brand values, improve the speed and accuracy of content moderation, and prevent unauthorized users from posting hateful content that harms the online community. Impressively, Jarvis can identify this content in a variety of languages.
AKOOL is a premier solution for:
- Online Education Platforms
- Social Media
- News Websites
- Forums
- Article Comments
Jarvis uses advanced machine learning algorithms that are customized to your company’s brand guidelines and legal requirements. This ensures that every piece of content adheres to your brand values and contributes to an inclusive online community that entices new consumers to join.
AI content moderation is the key to maintaining a strong brand and positive community online. The best tools, like AKOOL, help you accomplish this while also scaling your business. Just as importantly, they’ll automate moderation completely. This gives your team peace of mind and allows them to focus on growth and customer success—rather than serving as a digital policeman for online content.