AI-Generated Product Images Are Making Incredible Marketing Campaigns
June 1, 2024
Elevate your product presentations with AI-generated images that capture more attention. Explore AKOOL’s innovative solutions today.

Table of contents

Steven Wong
AI Author

As the saying goes, “A picture is worth 1,000 words.” 

In the world of e-commerce, those words could be the difference between a sale and a click to another website. 

Stunning product photos can make all the difference. 

In the old days (think five years ago), companies needed a small army of graphic designers to create product images for a few campaigns. Traditional photography is time-consuming and expensive, after all.

That meant world-class product photography was out of reach for smaller brands and solo digital marketers.

Even if they could create incredible product images, they would have no way to know if the campaigns were generating buzz (or revenue) until after the money was spent.

Do you want to stand apart from the crowd of stale and easy-to-miss photos and quickly create breathtaking product photos without breaking the bank?

Well, thanks to AI-generated product images, e-commerce companies and brands can craft a number of studio-quality visuals with ease.

Here’s how.

Say Goodbye to Traditional Photoshoots and Hello to AI-Generated Product Images

Imagine crafting perfect images tailored to your brand with just a few clicks.

AI-generated images use advanced algorithms to create realistic and customizable product visuals without the need for traditional photography. 

These tools leverage the power of neural networks and machine learning, generating high-quality images swiftly and efficiently. The customization options are endless, ensuring your product visuals always stand out.

Traditional photoshoots require significant resources, from booking photographers to setting up elaborate shoots. In contrast, AI-generated images are cost-effective and scalable, producing captivating visuals in a fraction of the time.

Benefits of Using AI-Generated Images in Marketing

When it comes to social media and your site, creating visually appealing ads and images is the most important aspect for brand recognition and customer acquisition.

With AI, businesses of all sizes can create studio-quality visuals without the hefty price tag of traditional photoshoots.

AI-Generated Photos are Cost-Effective

Traditional photography takes time and money. Organizing a photoshoot requires booking photographers, models, locations, and equipment, not to mention the costs of editing and post-production. 

AI-generated images, on the other hand, slash these costs dramatically. By using advanced algorithms and machine learning, brands can create high-quality visuals without the logistical and financial burden of traditional photography. 

This means more budget can be allocated to other critical areas like marketing strategy and customer acquisition.

Speeding Up Your Workflow With AI-Generated Product Images

AI-generated images can be produced rapidly, allowing marketers to keep up with the constant demand for fresh content.

Whether it's for a new product launch or a seasonal campaign, AI tools can generate a variety of images in a fraction of the time it would take to organize and execute a photoshoot.

This scalability means brands can quickly adapt to market trends and consumer preferences, keeping their content relevant and engaging.

Variety is the Spice of Life… and Product Marketing

One of the standout benefits of AI-generated images is the level of customization they offer. Brands can tailor images to fit their specific aesthetic and branding guidelines without the limitations of traditional photography. 

Want to change the background, adjust the lighting, or create multiple versions of an image to target different demographics? 

AI makes it possible.

Tools like AKOOL's Background Generator allow endless customization, ensuring that every image aligns perfectly with your brand’s vision.

How AI is Transforming Product Photography

Of course, the proof is in the pudding—and you definitely want to see how AI-generated product images have worked for other companies.

Real-World Examples of AI-Generated Product Photos

  • Coca-Cola: Coca-Cola introduced an AI-powered experience with its limited-edition Y3000 Zero Sugar flavor. The design and marketing of this product involve AI-generated visuals that envision a futuristic look, enhancing customer engagement through an interactive and immersive digital experience. 
  • Amazon: Amazon Ads has launched AI-powered image generation to help brands produce richer, lifestyle-themed visuals that enhance ad performance. This generative AI solution allows advertisers to create multiple versions of product images quickly, making it easier to optimize and improve engagement.
  • Elizabeth Arden: The beloved beauty brand implemented AI-generated photos to enhance the consumer experience and bring attention to famous women in history. They used AI to highlight the “Victory Red” lipstick that was introduced in WWII—capturing the audience’s attention with a woman, the lipstick and a backdrop of a WWII scene.

Graphic Designers & Brands Can Now Work Faster

AKOOL’s Background Change app and its API can streamline graphic designers’ and photographers’ workflows by automating repetitive tasks and enhancing their creative potential.

Efficiency Gains With AI

AKOOL’s Background Change app automates background removal and replacement, ensuring consistent quality and freeing designers to focus on more strategic tasks. 

Not only that, but the API allows integration into existing workflows, enabling photographers to experiment with various backgrounds without the need for multiple photoshoots, enhancing flexibility in post-production.

Designers and Photographers Get Enhanced Creativity

AKOOL offers powerful customization options, enabling designers to explore diverse visual possibilities. 

With the Background Change app, users can choose from a library of pre-built wallpapers, upload licensed images, or use their own collections.

How to Use AI-Generated Product Images in Your Marketing Strategy

If you want to connect with and engage your audience, you’ll want to incorporate AI-generated product photos into your marketing strategy.

Here’s a quick step-by-step guide to integrate them into your marketing campaigns.

Step-by-Step Guide on Integrating AI Imagery into Marketing Campaigns

  1. Identify Campaign Goals: Determine what you aim to achieve with your marketing campaign. Are you looking to increase brand awareness, drive sales, or enhance engagement?
  2. Select the Right AI Tool: Use AKOOL’s Background Change app to create customized product visuals. The tool's flexibility allows for seamless background changes, ensuring your images are always fresh and relevant.
  3. Create Variations: Generate multiple versions of your product images to test different backgrounds, angles, and settings.
  4. Integrate into Campaigns: Incorporate the AI-generated images into your marketing materials, including social media posts, email newsletters, and online ads.
  5. Launch and Monitor: Deploy your campaign and use analytics tools to monitor performance.

Now, here are some ideas of marketing campaigns you might leverage AI images for:

  • Product Launch Campaigns: Use AI-generated images to create stunning visuals that highlight new features and uses of your product, capturing attention and driving interest.
  • Seasonal Promotions: Quickly update product images to reflect seasonal themes or holiday promotions without the need for a new photoshoot.
  • Social Media Engagement: Create engaging, eye-catching posts that stand out in users’ feeds, encouraging likes, shares, and comments.

Measuring the Impact of AI-Generated Images on Campaign Performance

To make sure your AI-generated images are delivering results, you'll want to measure their impact:

  • Engagement Metrics: Track likes, shares, comments, and other interactions on social media.
  • Conversion Rates: Monitor the rate at which viewers of your AI-generated images complete desired actions, such as making a purchase or signing up for a newsletter.
  • A/B Testing: Compare the performance of AI-generated images against traditional photos to determine which drives better results.
  • Customer Feedback: Collect feedback from your audience on the visuals used in your campaigns to understand their impact on brand perception and engagement.

Captivate Your Audience With AKOOL’s AI-Generated Product Images

When it comes to AI-generated photos, AKOOL stands apart from the pack. In just 3 simple steps, you’ll be able to have an eye-catching product photo that’ll stand out on social media feeds, websites, and wherever else you want to post them.

Step 1: Head Over to AKOOL’s Background Change App

You can access the tool directly here or click the “Platform” drop-down on the navigation bar at the top and then click on “Background Change.”

You’ll see this page below, and you’re on your way to start generating AI product photos.

akool ai generated product photo app

Step 2: Upload Your Product Image

Click “Choose File” or drag and drop your product photo into the box. For our purposes, we’re going to use sneakers.

Step 3: Upload A Background or Generate a Background

Now, you can either upload a background or generate a background. For our purposes, we’re going to generate a background with some text.

AKOOL's background changer in action

If everything looks as you want it to, just click “Generate Premium Results” and your AI-generated product image will be ready in just a few minutes.

Ready to Transform & Streamline Your Product Marketing Strategy?

With so many e-commerce businesses out there and short attention spans on social media, standing out is of the utmost importance. 

AKOOL’s AI-generated product images offer a unique solution, enabling brands to create eye-catching visuals effortlessly. Whether you're looking to enhance your social media presence or revamp your website, AI-generated images are the way to go.

Ready to transform your marketing strategy? Head over to AKOOL’s Background Change tool and start creating stunning product photos today. Elevate your brand, captivate your audience, and drive more sales with AKOOL’s innovative AI solutions.

Frequently asked questions
How can I integrate AI image generation into my existing workflow?
Can AI-generated images replace photographers?
How does AI image generation work?
What is AI-generated imagery?
Steven Wong
AI Author
Technology Writer Specializing in Artificial Intelligence & Marketing
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Table of contents

Steven Wong
AI Author