Overview

‍Greenworks Tools, a leading brand in electric garden tools, sought to expand its global reach by creating localized video content for social media platforms such as TikTok and YouTube. Targeting audiences across Europe, North America, and Southeast Asia, the company needed an efficient and cost-effective solution to translate and dub its product videos into multiple languages while maintaining high quality.

Challenge

‍Previously, Greenworks Tools relied on manual, human-driven workflows to translate and dub their videos. This process was time-intensive and expensive, taking up to three days per video and costing several thousand RMB for each production. With around 20 product videos released monthly, these inefficiencies limited the company’s ability to scale its localization efforts to meet growing demands. Greenworks Tools wanted a solution to streamline its process and significantly reduce costs while enabling the brand to translate content into additional languages for broader reach.

Solution

‍Greenworks Tools partnered with AKOOL to leverage its AI-powered video translation and dubbing technology. This advanced solution transformed their video production workflow by automating translation and dubbing tasks, reducing the timeline from three days to under one day—an efficiency gain of 90%. 

With AKOOL’s scalable technology, Greenworks Tools expanded its video translations from English into nine additional languages, including niche languages tailored to specific regions in Southeast Asia and Europe. This allowed the company to cater to diverse cultural and linguistic preferences without relying on resource-heavy manual processes.

Results

‍The partnership with AKOOL enabled Greenworks Tools to localize their content on a much larger scale. They introduced dedicated social media accounts for each target market, where the newly translated videos were published, creating a stronger connection with their global audiences. The localized content enhanced audience engagement and participation, with viewers expressing appreciation for the tailored, high-quality videos.

By transitioning from a manual, human-driven workflow to an AI-powered process, Greenworks Tools not only achieved significant cost and time savings but also positioned itself to scale its global marketing strategy. The new efficiencies allowed the brand to focus on increasing its presence across regions and building stronger relationships with its diverse customer base.

Takeaway

‍Greenworks Tools’ adoption of AKOOL’s AI-powered video translation demonstrated the transformative potential of AI in localization. By automating translation and dubbing, the company scaled its multilingual content production, cut costs dramatically, and strengthened its global marketing efforts. This case highlights how AI solutions can empower brands to engage effectively with a global audience while streamlining workflows.