Overview

‍Havas, a global leader in advertising and communications, partnered with AKOOL to revolutionize their creative process. By integrating AKOOL’s AI Image Generator, Havas empowered their creative teams to produce stunning visuals at scale, enhancing campaign quality and efficiency while meeting the demands of a fast-paced industry.

Challenge

‍Havas faced growing pressure to produce high-quality visual assets quickly and at scale to meet diverse client needs. Traditional methods of creating campaign imagery often involved long turnaround times and high production costs, limiting the ability to adapt swiftly to market demands. The agency needed an innovative solution to streamline the creative process while maintaining their reputation for producing visually compelling campaigns.

Solution

‍Havas implemented AKOOL’s AI Image Generator, focusing on:

• Rapid Prototyping: Creating high-quality visual concepts in minutes, enabling faster approvals and iterations.
• Customizable Creativity: Generating on-brand visuals tailored to specific campaign themes, from surreal and artistic styles to hyper-realistic imagery.
• Global Reach: Producing culturally relevant images that resonate with diverse audiences across regions.

Results

• Enhanced Efficiency: Reduced the time required for image creation by 42%, allowing for faster campaign launches.
• Cost Savings: Minimized reliance on traditional production methods, cutting costs by 28%.
• Improved Creative Agility: Enabled teams to adapt campaigns quickly based on real-time feedback and market trends.

Takeaway

‍The partnership between Havas and AKOOL demonstrates how AI-powered tools can transform the creative process. By leveraging AKOOLs AI Image Generator, Havas maintained their creative excellence while achieving unprecedented speed and scalability, setting a new standard for innovation in advertising.